Minxli: Telemedicine app for Doctors & Patients
Overview
Minxli is a startup located in Munich, Germany. Main product is Web & Mobile telemedicine application for Doctors and Healthcare providers in Germany, that helps to deliver their service remotely.
Visit Minxli website Download the app
I joined the team as a single product designer responsible for user experience across iOS, Android and Web. The main goal was to create the product from scratch.
The Challenge
Due to COVID, substantial amount of doctors in Germany was forced to switch from offline consultations to online in order to earn money. They was not allowed to use unsecured video call providers like Zoom or Google Meet. This created demand for certified telemedicine providers on the market. Healthcare professionals were looking for a solution that can help their doctor practices smoothly switch to telemedicine calls. The main goal was to create product for doctor practices that they can easily start to use without any additional cost or installation.
The main challenge that I faced as a product designer is to create an easy-to-use and engaging application for healthcare professionals from scratch. Due to the fact that doctors and administrators are always in a hurry and surrounded by chaos, I was looking for a simple solution to fulfil their needs.
Competitor analysis
User Research: Jobs to be Done
When I started to work at Minxli, there was no full picture of target audience. Therefore, I conducted interviews with doctors, patients and administrators. Using Jobs-to-be done approach, the results of interviews was gathered into Job stories to communicate them to the team in a clear and concise way. Later based on research I created a product that was launched in June 2021. Currently, we are in the process of the usability testing of the product.
The Interface
The design list of the video calls was designed to help Administrators scan the appointments fast. The card included the most important information, such as: name and surname of the patient and doctor, time and duration of the call, and "Join" button.
It was important to think about the context in which healthcare professional plan will be using our app. Oftentimes, they was using their Practice Management Systems in parallel with video call app. So, we thought about adaptive blocks in advance in the interface.
The collapsed version of the interface shows three blocks of the information: "Patient" block", "Doctor" block", and "Action" block.
Video call
Our main focus was to create intuitive c for administrators to create a on-on-one and group calls for the doctors & patients. The interface below shows that it is possible to schedule fast and simple call, invite doctor and patient to the call and send the invite via Email/SMS, leave the notes that only doctor will be able to see.
Group call is created in that way that doctor is positioned in the centre of the screen for the patient. In that way patient will always see doctor first and will not be distracted by others during the group call.
Members of the organisation
Due to the structure of the doctor practices in Germany, one of the main things that stakeholders requested was different level of rights for different members of the organisation.
We created a logic for the owner of the organisation, so he is able to create organisation account and invite members to the organisation. He is also able to give the "owner rights" to the members, and edit or delete the members.
Payments
One of the most important steps in the design of the product was to think about payments and billing logic. The main task was to connect marketing website, where a user selects one of the subscriptions plans, with the logic of changing/canceling subscription in the product.
Using our interface, the user is able to manage payments in the "Settings" section of the product. Here he can manage his subscription, edit company details and work with billing history.
iOS & Android App for the Patient
A lot of the patients in Germany prefer to use mobile devices instead of desktop to do a telemedicine consultations. To make their experience easy and intuitive, we designed the application for both platforms. With the help of the app, patients will receive full user experience on any mobile device.
Conclusion
In order to validate our design solutions in the product and conclude next steps, we gathered hypotheses to measure how users are satisfied with our product. After that, we validated hypotheses with a help of Usability tests with doctors and patients. The results of which we gathered into the table and prioritized in accordance with the product goals that we tried to achieve. After that, we built a backlog for designer to implement the changes.
The above case represents only a part of what I have achieved as a Product Designer at Minxli. We started to develop this product during the COVID-10 pandemic, when telemedicine were in demand. During this time my professional experience grew along with it.